The Cyberpunk Project combines photography and video into a single creative process. During the filming of a commercial for IMAGO, I photographed a campaign designed to engage the target audience and effortlessly convey the message: this is the place to shop for board games, costumes, and gifts from the world of imagination.

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Scenes come alive with vivid contrasts of orange and purple, as light sculpts both space and characters, making them appear as if they’ve just stepped out of a video game. Carefully chosen costumes add authenticity to the photos, highlighting the atmosphere and character of each scene. Featuring professional local actors in leading roles, this collaboration proves that working with the best in the field allows every shot to tell its own story.